Strategy Palnning for a farming company LTK

LTK1 was incorporated on 16th October 1986. It is situated at Durian Tunggal District, Malacca. The principal activities of LTK are production of chicken eggs and manufacturing organic fertilizer. LTK is one of the leading eggs producers in Malaysia. The production capacity of LTK is 1 Million eggs per day. Part of the production is for local consumption while the rest of the production is mended for export. Presently, LTK is exporting to Singapore, Hong Kong and Indonesia. With the collaboration between LTK and MARDI2, LTK become the sole producer and distributor of Omega 3 eggs in Malaysia. The LTK Omega 3 eggs provide up to 5 times more Omega 3 and 4 times more of Vitamin E compare with ordinary eggs. The consumption of Omega 3 will reduce heart disease, hypertension, LDL cholesterol, breast cancer, colon cancer and rheumatoid arthritis. In additional, Omega 3 is vital for the development of brain and retina tissues3. The daily production capacity of LTK is 1,500,000. In order to maintain the quality of eggs, LTK applies TQM throughout the whole production processes. Figure 1.0 Production Flow in LTK Chapter 2.0 An analysis of the market, customers and macro conditions of LTK Chapter 2.1 Market Analysis LTK is one of the leading eggs producers in Malaysia since 16th October 1986. But, Omega eggs are still new in the market. Therefore, in the short term the demand will still be low in the market. Nevertheless if the demand of the omega eggs continues to increase, it will benefit LTK in the future. This can be seen as product development strategy. The market where LTK operates in is some sort between perfect competition and monopolistic market. This is because the market is full of egg producers who hold commodity rather than product. On the other hand, this market is full of buyers who purchase eggs for different purposes. However in term of Omega eggs, LTK has made a right move to shift egg as commodity towards branded product. Thus I assume LTK Omega egg is operating in a monopolistic market. Thus, it is the time LTK have the thorough planning and strategic marketing to satisfy customer requirements profitably and sustain competitive edge in a long run Chapter 2.2: Customer Analysis Omega eggs actually are the simple product that the consumers can consume everyday. The marketing strategist should keep track of the customers' behaviour. It is because the switching cost to buy the eggs is very low. Thus, LTK should conduct research from time to time in order to answer the following research questions and hypothesis. > Research Question: Why do consumers buy omega eggs? Hypothesis: Consumers manage to understand the explanations make by LTK through TV, newspaper, magazine and salesperson in the distribution outlets, so they buy Omega egg. > Research Question: Who participates in the buying process? Hypothesis: Most of the time, housewife, mother-in-law or husband participate in the buying process. > Research Question: Where consumers buy omega eggs? Hypothesis: Consumers buy Omega eggs based on convenient or not. Through years of experience and fieldwork research, LTK understand the consumers' behaviour very well. LTK buyers can be divided into 4 categories: the retail market, the business market, the government and non-profit organisation. The retail market refers to the normal consumers while the business market refers to confectionaries and bakery in the southern part of peninsula Malaysia. On top of that, the government market refers to the barracks or army camps in Johor and Pahang. Lastly the non-profit organisations are like school canteens, old-folk home and orphanages. Above and beyond, LTK also concluded that consumers' decision would be influenced by some external stimuli. Therefore, LTK not only provide quality eggs, but convenient pack size, reasonable price (RM0.399), ordinary eggs same size price (RM0.299) and convenient outlets. Chapter 2.3 PEST Analysis Malaysia is a potential market for international marketing because the political and legal environment is mature and stable. Furthermore, the AFTA agreement enable LTK product to flow freely throughout the whole South East Asia region without political barrier. Thus LTK involve very low or no political risk continuing the operation in Malaysia. Although the overall economic performance in the Malaysia had declined, a thorough study will explain that the decline is mainly due to the poor performance in the global economy. No matter what is said and done, LTK performance will not be badly influenced by the economy because eggs are fast moving household product. From the social perspective, LTK goods should be acceptable because the Malaysian should be aware that their current main source of protein is badly affected by the JE Disease and polluted environment. Thus the society has phobia towards consumption of pork and poultry, thus egg is the alternative source of protein and it is a very health source of protein too. Besides, the aging population is also very much concerned about their daily eating habit, so LTK product should be acceptable. Besides, I feel that the rate of product diffusion for LTK enriched egg should be faster because the literacy rate for the target market is higher. Figure2.0 Diffusion Process of LTK goods In term of technology, there isn't any disadvantage for LTK since the product doesn't require any other technological support. However, biological engineering or medical science might assist LTK to increase its production or reduce the rate of defect. Chapter 2.4 Microenvironment Analysis As mentioned above, the enriched egg is new in the Malaysia market; hence the level of intense competition is relatively low. Based on Michael Porter 5 forces analysis, there is no bargaining power for supplier because LTK is the supplier. On the other hand, the bargaining power of buyer is very strong because the retailers in Malaysia are corporate giant like Parkson, Jusco, Top, Makro, Carrefour and Fajar. The threat from substitute is small because the society is suffering beef and pork phobia. Besides, a lot of doctors advise the public to reduce the consumption of red meat and go for the white meat. The entry barrier is the solely most worrying factor for LTK as the entry barrier for such industry is very low. Therefore, it is crucial for LTK to establish strong brand equity before the competitors creep into the market. Figure 2.1 Michael Porter 5 forces Chapter 3.0 Internal Corporate and Marketing Conditions (SWOT) The SWOT analysis is one of the most useful marketing planning outfit that aids the analysis of the firm's overall situation because it provides a clear picture from complex data. LTK incorporated since 1986, one of the strengths of the company is the organization structure is very lean. Therefore, breakdown in communication rarely happened in LTK. Furthermore, the organisation is able to response effectively because the organisation is flexible. In the company, the CEO practices the product category management. Therefore, each department are doing their task efficiently. The second strength LTK possesses is the government support. LTK is the only private organisation in Malaysia that is linked with Mardi. Thus there is a lot of technological transfer and LTK manage to save lots of R&D expenditure. The third strength of LTK is that the organisation has a strong goodwill in the market and a lot of chick food suppliers support the company. On top of that, the distribution network of LTK is relatively widespread throughout Peninsula Malaysia. The fourth strength of LTK is the quality standard has been maintained very well throughout these years. The defective and crack rate is lesser that 7.94% for every period of six months. The weakness for LTK is lack of fund in conducting research and development. As we known that if the products do not get improvement sooner or later the competitor will become the leader in the market. The second weakness for LTK is that the production is inelastic within a short period of time. Even when there is a strong demand for the product, LTK is unable to double or triple the production. The opportunities in this market is nowadays consumers are more concern about their health. Omega plus can improve the brain functions; can reduce heart disease, hypertension, LDL cholesterol, breast cancer, colon cancer and rheumatoid arthritis. Therefore, the demand will accelerate due to positive word of mouth and publicity over the press. Besides, the annual population growth in Malaysia is still rising, thus the demand will definitely rise because more mouths to be fed. There is also an opportunity when the AFTA come into the picture. The Omega egg can flow freely to neighbouring countries and increase sale for the company. The threat to LTK is the competitors enter into the same market. When most of the consumers accept the product, it is also the time more and more players come into this market. Thus, LTK must do more R&D to enhance the quality of the products. Chapter 4.0: A Portfolio Analysis of the Competitive Conditions (BCG) Relative market share Figure 4.0: BCG Matrix The Boston Consulting Group (BCG) matrix is a well-known approach to conduct portfolio analysis that provides corporate strategists with an insight of important strategic relationships between internal cash flows, market share, competitive position and growth trajectories. The characteristic of LTK omega plus eggs in BCG matrix is under STAR. First, it is because LTK is the initial player in the market of omega eggs. Thus LTK haven't tapped the total market and the percentage of share is very low. Second, omega eggs are now in a fast growing period and haven't reached the maturity stage yet. A lot of people are curios about these eggs and some people still do not believe whether the egg is so miracle and healthy as they claimed. On the other hand, the traditional egg produced by LTK is in the Cash Cow stage. This is because the market growth rate has been stagnant for very long time and the PLC is in the maturity stage. Moreover, the relative market share for LTK is very large if weight against the total market in Malaysia. The profit earned from the traditional eggs can be transferred to develop the star. Although the Omega eggs do not generate substantial profits compare to the ordinary eggs, but LTK believe that the trend is moving towards consumption of such eggs. Strategic planner must follow the trend in order to develop sound long term strategic plan. Chapter 5.0: Segmentation Strategy Segmentation is a process of subdividing broad markets into varied and differing smaller groups of buyers. They are consisting exclusive of characteristics. The benefits of segmentation are strategist able to accumulate sufficient market sector knowledge as well as sustain customer loyalty. LTK also segmented the customers into several clusters. The objective is to avoid confusion and provide strategies with the opportunity to approach available segment with the right marketing strategies. LTK should segment its market based on income level, attitudes towards health, education level and psychographics. It is because the price of omega egg is slightly higher than ordinary eggs. Thus, only certain segments of the consumers are willing to pay for it. For instances, the business market of LTK will not be interested with this new product but to prefer conventional egg to keep the production cost as low as possible. Therefore, LTK market segment should be those in the middle class and it is practical since Malaysia has a relatively big middle class society. The consumers' decision whether or not to choose Omega egg also determined by the health awareness among consumers. It is because in the market there are too many health foods. Therefore, most of the consumers will think that omega egg is just another propaganda made by the producer. Education level is also the main reason LTK should consider since it can influence consumers DMU. It is because the higher education group of consumers only understand the meaning of Omega 3 and how the eggs can provide up to 5 times more Omega 3 and 4 times more of Vitamin E compare with ordinary eggs. The consumption of Omega 3 will reduce heart disease, hypertension, LDL cholesterol, breast cancer, colon cancer and rheumatoid arthritis. In additional, Omega 3 is vital for the development of brain and retina tissues4. Psychographics also will be the factors that can influence the customers whether to buy or do not buy omega egg. As we know that nowadays majority of the customers prefer to buy the products that have a brand. Previously it is no way that consumers can accept that even egg should have a brand identity. Those days, branded goods were toys of the rich and famous. However, today people perceive branded goods as quality assurance. Thus LTK should portrait a healthy lifestyle image in the overall promotion campaign. LTK should aim those who cherish healthy lifestyle and always engage in exercise or outdoor activities. In such a way, the company not only able to enhance market share but also building up a strong brand equity. Chapter 6.0: Positioning Strategy For all these years, consumers treat all the eggs are the same. The only noticeable different is the size and the hardness of the shell. However, LTK successfully draw the differentiation line between Omega eggs and the ordinary eggs. Therefore, LTK should position omega substances as the distinctive and important element for the growing years. In such a way, general public as well as target market will draw attention on consuming more omega substances and association such need with buying LTK Omega egg. This is known as classical learning in consumer behaviour study. Chapter 7.0: Marketing Objectives Marketing objectives may divide into quantitative and qualitative. In LTK case, the quantitative objective is to enlarge the market. The CEO of LTK plans to exploit the South East Asia countries as well as western countries. LTK also wishes to increase the market share by 35% within the next 5 years. It is because LTK plans to spend 20% of the revenue in advertisement to promote the new product and healthy lifestyle. LTK also wishes to increase profitability by 7.6% in the coming year. In order to improve profitability LTK will empower and delegate more authority for the marketing department and sales force to carry out necessary tasks. The qualitative objectives set by LTK are to build up the company image and product's brand equity. Besides, the company also wishes to train more middle managers in line with the strategic expansion. In conjunction with the expansion, LTK also wish to increase the marketing department employee welfare to boost up organisation spirits and morale. Besides, LTK wishes to have stronger affiliation with large-scale retail chains. Chapter 8.0: Marketing Strategy (Strategic Direction) LTK is the market leader; a leader must be at a state of constant alertness and maintain watchfulness because other firms will attacks its weaknesses and try to offset LTK strength. The competitors also can do R&D and become more innovate than LTK. Thus, if LTK wish to sustain their positions as a leader, LTK should be more proactive. First, LTK must pursuit the strategy of expanding the total market. LTK should â€Å"welcome† new users including the low-income earner. LTK can categorise the size of the eggs. It is because now omega egg only has one size. If LTK sells the smaller size egg cheaper than the other, lower income consumers will try to buy it. Besides, LTK could develop new market such as South East Asia and EU continent. Thus, LTK not only concentrate the Malaysia market but the overseas market too. As the market leader, LTK not only must expand the market, but to protect its current market share. Pre-emptive defence is crucial to undermine the competitors before they do. Furthermore, counter-offensive defence is also necessary to cut off the challenger's operational base. Chapter 9.0 Developing the Marketing Programs for LTK In order to achieve the preset objective, LTK must balance off the attention for domestic and foreign market. Until now, the main focus for LTK should be domestic thus LTK should establish an overseas subsidiary in Asia and other state in Malaysia. However, LTK must always conduct research pertaining the consumer behaviour to segment the market. LTK must bear in mind that consumer insight will differ base on geographical differences. In addition to segmentation, LTK should aim for the most profitable target market. In my humble point of view, I will consider the segment which earning per year is above 30,000 with a family size of 2-5 members. This segment will be the single largest segment in Malaysia and Asia countries. Thus the segment is sustainable, measurable, profitable as well as accessible. This subsidiary is also responsible to gather market information in Malaysia market and distribute the company product to neighbouring countries such as Thai, Singapore, Indonesia and Brunei. The subsidiary is responsible to keep close contact with the retailers in these countries. After establishing the distribution network, it is more important to ensure the product is acceptable by the consumers. The marketing department must understand that the company long-term objective is to move from core value to augmented value. Therefore, the media department must develop the advertising message that suits the taste of the target audience as well as meeting the company long-term objective. Furthermore, the message must be informative, educate and entertain. In this point of time, I think the advertising theme must focus on introducing the public to the benefit of LTK Omega 3 enriched egg. The choice of media is also important when developing brand equity. It is a prudent move to place some advertisements in the health magazine in these countries. Besides, the company can place some advertisements in selected local newspapers and radios stations. If the budget allocation allows, the company can consider placing advertisement on television. Whatever said and done, I think it is more appropriate to employ local agencies to handle the advertising activities since they are more familiar as well as more efficient. Below is sample of advertisements that LTK has applied in the local context. The marketing department must monitor the performance of the advertising agencies from time to time or apply the payment based on performance scheme to motivate the agencies to put in more effort or pull up their socks. Promotion campaign is equally important to stimulate trial for this product. The trial is very important because it will enable the company to portrait the superior quality of the egg and relate it to the brand name. The planned promotion campaign that I intend to carry out is the demo session in major supermarket and hypermarket. In this demo, I will show the audience how different is the LTK Omega egg from ordinary eggs. It is totally different in term of colour and elasticity of the yolk5. You can pick up the yolk of LTK Omega egg from the albumen and the yolk will not break or burst. This demo can be recorded and broadcast in the TV as part of the advertising campaign too. On the other hand, the company can also visit school and give away free bookmark and sample to the students when they are having cooking classes. In the supermarket, the company can employ sandwich man dress up like Humpty -Dumpy. Besides during Easter day, LTK can do promotion like buy 12 eggs and get an Easter egg for free. Publicity is the most convincing tool for LTK Omega egg to persuade the consumers to purchase the product. The company should invite nutritionist to do scientific research and tell the public that whether LTK Omega eggs is really as good as the company claim. The consumer movement groups and the public watchdogs are also invited to examine the quality of the product. If their comments are positive, then LTK Omega egg will easily penetrate into the Asia market. Packaging serve two purposes for LTK Omega egg. First of all, it will protect the egg and maintain its freshness. Secondly, the packaging can reflect the augmented feeling if it is nice decorated. However the company must bear in mind that the packaging must be environmental friendly and recyclable too. The target consumers in these countries are very much concerned with environmental issues like plastic container and too much paper wrappers. On top of that, the company should establish global web site, regional web site as well as country web site to provide health concern consumers about health facts pertaining to LTK Omega eggs. Suggestion box must be prepared to keep in touch with consumers. Furthermore, the company can do on-line delivery to enlarge the distribution coverage. Lastly, LTK should enlarge the distribution channel to make this product easily available to the target market. There should be more state division wholesalers to support the distribution effort of LTK. Chapter 10 Implementation, Evaluation and Control Although all the strategic plan has been laid down in detail, the implementation is equally important to enable the plan to be carried out smoothly. All the tasks must be delegated accordingly. On top of that, there must be coordinating mechanism to facilitate decision-making process. Above and beyond, there must not be any breakdown in communication within each level and within departments as well. There should be weekly report and meeting to exchange ideas on improving the organisation activities. The Kaizen Methodology is very good in turning LTK into a learning organisation. Since there is a preset quantitative objective, it is possible to evaluate the actual performance against the preset standard. If the difference is too wide, corrective measurement must be taken. Other than comparing the actual result with the preset standard, LTK can measure the performance based on other sources such as customers' feedback, retail audit, distributors' feedback, survey and toll free calls. In conclusion, the strategic plan must be review from time to time because the business environment is always dynamic and volatile in nature. The holistic audit of various aspects will definitely benefit the company with coming out a more complete strategic plan.

Kant, irrationalism and religion Essay

Abstract Kant is a philosopher, which dealt with human recognition. He has been considered as an irrationalist. Many philosophers think that he used the irrationalism to justify the trust in religion and to protect the religion from the science. In this paper I shall take a view to the philosophy of Kant on recongition and to the question if Kant is an irrationalist or not. Did he use the irrationalism to protect the religion from science? This paper shall show that Kant wasn’t an irrationalist, but he simply tried to determine the limitations of the recognition and to distinguish between what we recongize and what we simply believe. His philosophy of recognition didn’t aim at protecting the religion from the science. He tells us in some pasages of the book â€Å"The critique of pure reason† that when his theory would be accepted, the men wouldn’t concluded of what they couldn’t know really, and maybe the religion would have some benefits from it. But I think that he meant the trials to prove either the existence of God or the non-existence of God. Kanti, Irrationalism and Religion Kant was firstly influenced in his philosophy by Leibnitz and later by British empiricism. By Locke and Hume he came to the conclusion that recognition stems from the senses and he also received from Leibniz’s belief that although the mind does not have any idea born, she has the innate abilities that give shape to the experience brought to it by the senses. Fundamental problem that Kant raised was on how to reconcile the absolute security that gives us mathematics and physics with the fact that our knowledge comes from the senses? Kant’s goal was to build the foundations of a new rationality that would be incontestable. In efforts to achieve security he assumed that the mind has three skills: 1. Reflection 2. Will 3. Feelings and he devoted a critique to each of them. Kant’s critique created for both rationalists and empiricists a method of transcendent or critical method, by which he meant a study of its reason, an â€Å"investigation of pure reason† to see if its judgments have universality beyond human experience and again, are necessary and related to the human experience. The logic involved in these trials may be absolutely safe and can also be applied to the world of things. Kant believed that the thought, feeling and the will are forms of reason and he decided the transcendental principles of the reason in the realm of thought, the transcendental moral principles to the will and the transcendental principles of beauty in the realm of feeling. In this paper we will try to treat if Kant is an irrational that used irrationalism to justify the religion. To clarify this we must first demonstrate his theory of knowledge and whether Kant was indeed irrational and then if he used this irrationalism to make room for faith in religion. Kant says that his goal of writing the â€Å"Critique of Pure Reason† was to put Metaphysics on the basis of sound and to transform it into a science. In the first entry of â€Å"Critique of Pure Reason† he writes: Our age is the age of criticism, to which everything must be subjected. The sacredness of religion, and the authority of legislation, are by many regarded as grounds of exemption from the examination of this tribunal. But, if they on they are exempted, they become the subjects of just suspicion, and cannot lay claim to sincere respect, which reason accords only to that which has stood the test of a free and public examination. † (Kant,2002 pg. 7,) Kant sought for the metaphysics to achieve the security of mathematics and logic. He was not a skeptic who saw the world as mere sensory appearance, but quite the contrary he was prompted to write this book as a response to the skepticism of David Hume. Kant aims to determine whether it can reach a metaphysical knowledge, and if so whether it can be arranged in a science and what its limits are. The main aim of th Pure Critique is to demonstrate how the answers to these questions can be achieved, provided that the subject is reviewed under a new angle. Kant’s own words regarding this are: â€Å"â€Å"This attempt to alter the procedure which has hitherto prevailed in metaphysics by completely revolutionizing it . . . forms indeed the main purpose of this critique. . . . It marks out the whole plan of the science, both as regards its limits and as regards its entire internal structure† (Kant,2002). â€Å"The critique of pure reason . . . will decide as to the possibility or impossibility of metaphysics in general, and determine its sources, its extent, and its limits—all in accordance with principles. . . . I venture to assert that there is not a single metaphysical problem which has not been solved, or for the solution of which the key at least has not been supplied† (Kant, 1998). Kant divided metaphysics into two parts: the first part deals with problems that are knowable by experience such as causality, while the second part deals with the whole in general and as such we do not refer to an object that we are able to perceive, because we cannot perceive the universe as a single thing. According to Kant we can have confidence only in the first part of metaphysics (general metaphysics) and it may have scientific certainty because its facilities are given in experience and is subject to verification. On contrary, the metaphysics of the second part (special metaphysics), which is so abstract that it overcomes any kind, cannot achieve scientific safety because its concepts are ‘blank’. In the first part, metaphysics deals with everything within the universe and that it is accessible to the senses, while the metaphysics in the second half deals with the universe as a whole and undetected by the senses. Of the first questions can get a correct answer while the latter not, even though these questions is well to be made. Kant was primarily interested in clarifying whether metaphysics is possible as a science or not. He was convinced that mathematics and natural sciences were true science. But is metaphysics a science? What Kant must do to achieve a scientific metaphysics was to identify the criteria for a science and then to produce metaphysical conclusions that met these criteria. Kant believed that the first criteria of a true science were that its conclusions were both necessary and universal, as much as judgments in mathematics, and geometry are. To have such universal judgments, it’s necessary to find out how they are produced, and to do this we need to see how mathematicians and scientists achieve this. When Kant asks how metaphysics is possible, he is asking how a science of everything that exists can reach the safety of pure mathematics and natural sciences. To understand this we must understand what the concept of science is and what its elements to Kant are. We must understand the use of this concept as the standard for determining whether metaphysics in both its parts is a real science. Kant conceives the science as a system of real judgments in a specific field of research. All judgments Kant divides into two types, empirical and a priori. An empirical judgment is the judgment coming from experience and can be verified by the observation itself. Kant calls all not empirical judgments as a priori. Example of an a priori judgment is: ‘All triangles have three angles â€Å". We verify this by observing not all triangles, but by analyzing what the subject to the judgment ‘triangle’ means. We find that the real concept of the ‘triangle’ is already incorporated to the concept of triangle, which is predication of our judgment. It would be contradictory to deny that the triangle has three angles. A trial verified in this way is called by Kant analytical; predicate simply explains the concept of the subject without adding anything new to him. All analytic judgments are a priori known without recourse to any particular type of experience. If all a priori judgments are analytic is another matter entirely. On the other hand we get judgment â€Å"the apple is red†. Analysis of the concept ‘apple’ is not leading us to the concept ‘red†. We need to see the apple to understand the subject. This is an empirical judgment and all empirical judgments Kant called synthetic, because they connect the subject with the predicate of the ways that are not analytical, the predicate adds a new recognition of the concept of the subject. All empirical judgments are synthetic; the survey supports the connection between subject and predicate. If all synthetic judgments are empirical-in other words if the observation is always the one that provides the link for the synthesis- is from Kant’s view of a very different matter. If metaphysics is a science consisting of judgments, these judgments are empirical or a priori? First they need to contain any existence as such, so they must be universal and necessary. For example, let’s look at a judgment of metaphysics in the first part: â€Å"everything has a cause†. We cannot allow any exception to this judgment. The opposite of it would be contradictory. Let’s see a judgment that belongs to the metaphysics of the second part: â€Å"the universe is eternal†. Even this judgment does not allow exceptions. This means that any empirical judgment is not metaphysical. They are a priori, but are they analytical? Let’s see once more the judgment â€Å"every event has a cause. † Predicate here is not included in the concept of the subject. Let’s see another judgment: ‘the universe is eternal. ‘ Even here the predicate is not included in the subject. So the typical judgments of metaphysics are synthetic and a priori. Even though they are necessary and universal, their predicates are not related to the subjects either by empirical observation or by logical connections. What makes them universal and necessary? What relationship may exist between subjects and predicate that comes neither from the experience nor is conceptual? How are synthetic judgments possible a priori? To explain the a priori synthetic judgments Kant introduces the notion of pure intuition and differentiates it from the thought. He declares that there are two basic skills of human consciousness, intuition, which is directly aware of a specific individual unit, and the thought which is indirectly aware of things through their abstract types. Each of these skills is to recognize conditions that are a priori limitations on what you can know and what cannot know from their use. A priori conditions of intuition are time and space. A priori conditions of thought are, first, a priori conditions of valid conclusions, and secondly, the conditions a priori to think about objects, forms of judgment and categories. Kant claimed that he had managed to put metaphysics of the first part in the way of science. As for Kant metaphysics is the study of everything in general, it is the study of everything that can be recognized. In this way, its findings will be a priori synthetic judgments applicable to anything that can be recognized. Kant called these researches for these a priori synthetic judgments â€Å"transcendental investigation ‘, while he is in search of conditions for recognition of all. To discover these terms means to discover to what extent is metaphysics possible as science. In the first part of metaphysics we seek transcendental conditions, universal and necessary knowledge of all things, and we are committed to stay within the limits of possible experience. The knowledge in this area consists of a final judgment S is P. We are dealing with things or objects and therefore judgments cannot be simply concepts and hence must be synthetic, adding to our knowledge. Our goal in the first part of metaphysics is to bring these items under the categories. But the categories are in themselves as empty files. They can be filled only if we look them by experience. How can one give to an abstract concept an experiencing filling? It is easy to illustrate with a first empirical content. Kant states: â€Å"The possibility of experience is . . . what gives objective reality to all our a priori cognitions. Experience, however, rests on the synthetic unity of appearances, that is, on a synthesis according to concepts of an object of appearances in general. Apart from such synthesis it would not be knowledge, but a rhapsody of perceptions which would not fit into context according to rules of a completely interconnected possible consciousness. . . . Experience, therefore, depends upon a priori principles of its form, that is, upon universal rules of unity in the synthesis of appearances. (Kant 1998). Have we arrived at the essence of metaphysics of the first part? Since the categories are a priori concepts that apply to each item, the corresponding rules for their application should be a priori rules with sensory content, unlike empirical content, a rule whose application is a retrospective sensory content. Kant is fulfilling his promise by providing us metaphysical principles which are synthetic a priori. Since all our perceptions are temporarily connected to each other, rules of application of the categories will be expressed in terms of different temporary connections that we know are a priori possible. Each of these predications, Kant calls the schema. The Schema of the category of reality is ‘being in a specified time. ‘ The Schema of substance category is ‘consistency of real in time. ‘ The result is vindication of metaphysics in its first part and the production of current metaphysical conclusions in this discipline. Kant believed that he had found the conditions that make possible empirical knowledge of things in general, and furthermore to show that metaphysics is possible as a science in the first part. But, what about the constituency for metaphysics in the second- in other words the study of all things considered collectively? This includes rational cosmology, the study of the universe as a whole, rational psychology, the study of the soul as something which refers to any possible knowledge, and rational theology study of the Creator and manager of everything. Kant argues that the attempt to demonstrate each of these issues is pointless. The major difficulty is that we cannot have an intuition of the universe as a whole, of the soul or God as a whole. Consequently, there is no possibility to connect the subject with the predicate in a synthetic judgment about these things, no way to verify or refute them. His conclusion is that although we may have certain knowledge in the first part of metaphysics we are excluded from the recognition in the second part of it. He reached this conclusion from a general argument, but he gives particular argument against the possibility of recognition in the second part of metaphysics. All of the alleged evidence for or against the thesis of the so-called science lead to logical absurdities. The whole universe, God, soul, his own free will and immortality can be thought of, but cannot be recognized, and the same can be said about things in themselves. All these things are noumena or simply understandable. Kant made the distinction between phenomenal and the noumenal reality. There is a difference between things we perceive and those that really do exist. The things we perceive he calls a phenomenon, while those that actually exist he calls noumena. Not only a phenomenon can be addressed to two different noumena (when two different things look the same) but also two different phenomena can be addressed to a single phenomenon (when the same thing looks different in different perspectives). Noumenon is a physical object and the phenomenon is how it looks. We cannot have any idea, what noumena are. We cannot know what is behind appearance, behind the information we receive from our senses. We cannot talk about what exists, if we don’t refer to phenomenal reality. We cannot know neither where nor noumena are, if they exist. We do not know for sure, if there is any different reality outside the reality we perceive. We cannot ever have real knowledge about noumenon in Kant’s opinion. Kant uses the word â€Å"knowledge† to refer more to what we know about the phenomenon than what we know about noumenon. This may seem like a contradiction: should not recognition be for real things, rather than simply for their appearance? But, the recognition for real things is impossible according to Kant, because we have no transcendental insight. We can think about real things, we can form beliefs about it, but we cannot have any knowledge about it because our knowledge of the world has only one source: the sensory data. (There are also other types of recognition but they do not apply to the world but only on the concepts and abstractions as mathematics. ). Since all our knowledge about the world is created by the sensory information and the sensory data are all phenomenal, then all our knowledge about the world is knowledge about the phenomena and not about noumena. I think Kant meant that although the phenomenon may be reason to talk about how something really is, only phenomena are not sufficient to show that something exists because the existence is the only feature noumena. To tell the truth one cannot have certain knowledge to show that something exists, we can only have faith that it exists. This means rocks and trees, as well as means God and the soul, but the difference is that for the trees and rocks it is not important if noumena actually exist. Even if a stone is nothing but a phenomenon, it kills again if someone hits with it, so I have to bow to avoid. Ultimately even my own head is also a phenomenon. No matter what is beyond what we know, because everything we have in the physical world are only phenomena, and this is what really counts. What can we know about things in themselves and other noumena as: God and soul? It is possible to know something about things in them, that they may not be space-time or be recognized by the application over to the categories. But this does not tell us how they are. Kant thought that we have a secure knowledge of things in themselves, that they exist, that they affect the way they affect the senses and contribute (help) content as opposed to the empirical form of recognition. We know that they exist by the fact that it would be absurd to talk about appearance if would not be out of something. We don’t know anything else about noumena. We do not know whether God exists or if everything is fixed or if we have free will, etc.. This does not mean that these concepts do not have a function. The concept of the universe as a whole, the concept of a legislator to the concept of rule and power over the universe, even though unverifiable, can serve as ideas of reasoning – as Kant calls them, that are regulatory to unify all knowledge into a system. Let us assume that we cannot know anything about noumena: is there any justification for believing that they exist or have this or that feature? By doing this question Kant did the distinction between belief and verification of a justification to accept it. The verification provides a full justification for accepting a belief and a refutation provides a justification to reject it. As long as we can prove or retort, the theoretical knowledge prevails and we are justified in accepting its results. But Kant thought he had shown that there are some things that cannot ever be prove or rejected. Then a question is arisen: is there any justification for believing than knowing? Kant said that once to the theoretical reason is given to what is up, the priority of practice asserts its interests. Where theoretical reason is concerned with what is, practical reason is concerned about what should be. The theoretical reason could not give us knowledge about subjects that go beyond the experience, therefore we should deny all its claims in this area and give these practical reason issues to the people. Kant says, â€Å"I must, therefore, abolish knowledge, to make room for belief† (Kant, 1998). Deny the knowledge and no reason, for practical reason is part of the reason, and because it limits the confidence in the minimum of required arguments, in Kant’s view, it is done to protect the morale -existence of God, freedom and immortality. Kant condemns the faith based on religious feelings. If we understand Kant upon his words, it will be said that he was defending the Enlightenment, the reason and the warning of disaster to come, if these will be abandoned in the name of â€Å"feeling†. Kant doesn’t deny the recognition, it is not a irrationalist. Kant raises a theory of knowledge, which wants to create a scientific metaphysic, rather than makes room to believe in God (religion); he tells us what we can know and what is beyond the scope of human knowledge. Kant had understood that his method would help religion. He writes that once one accept his theory, people will not disclose to unjustified conclusions on things that they cannot recognize and that religion would benefit from this, but I think he meant this as attempts to validate the idea that God exists or to prove that God does not exist. What Kant tells us is: we cannot ever know for sure that God and soul exist because we cannot have accurate knowledge of the noumenal existence. This is not an expression of irrationality, but quite the contrary, is an attempt to use rational thinking in order to distinguish it from what we know and what we simply believe. References Kant, I. (2002). Kritika e mendjes se kulluar. ( Ekrem Murtezai, Trans. ) Prishtine. (Original work published 1787) Kant, I. (1998). Critique of pure reason. (J. M. D Meiklejohn, Trans). Electronic texts collection. (Original work published 1787) Kant, I. (2002). Kritika e gjykimit. ( Dritan Thomollari, trans. ). Plejad. Bonardel, F. (2007). L’irrazionale. (Lucias della Pieta, Trans. ) Mimesis edizioni. Sgarbi, M. (2010). La logica dell’irrazionale. Studio sul significato e sui problemi della Kritik der Urteilskraft. Mimesis Edizioni(Milano-Udine)

The Greek Achievement

Greece is the most prominent civilization and achievement in the history. Greek created many achievements in architecture, art, philosophy, mathematics and science. It occupied a very important position in the history of world culture. Moreover, there are no doubt that the contributions to the human society had a significant impact on the history. Also, There are some of the Greek achievements which still have impact on the world. Some information of achievements are below architecture and philosophy. Firstly, the style of architecture was mainly by Classical order.It represents the order of a building. Due to the Greeks believed that Zeus is very important in the gods of Greek mythology. And then, the gods of Mount Olympus looks like a human. They need the construction of buildings to protect them. For instance, the Parthenon which was built in Athens and accordance with strict laws of balance and proportion. It is a architecture that full of order. Therefore, this classical style w as continued to influence early Western architecture. The most notably monuments is the Lincoln Memorial in Washington.In addition, the refinement of form and the architectural of the style were established in the Greek temple. It is a architectural what is influence for the last two thousand years of western building tradition. Likewise, philosophy is also a part of the Greek achievement. Philosophy is a Greek word that meaning â€Å"love of wisdom†. Greeks searched the answers about their role in the universe. The Athenians loved ideas as much as they loved the freedom of democracy. The most famous philosopher in Athens was called Socrates. He dared to raise questions about Athenian values.He believed that is important to examine the laws, social customs, and even religious values. His motto was â€Å"know thyself†. After his death, his student Plato carried on his work. Plato opened the first university called the Academy in Greece which taught students. The ideas o f Plato and Socrates are still study around the world now. To sum up, the classical age in Greece was a period of greatness achievement. Also, Greece was a the standard for philosophy, science, history, art and architecture for all different cultures. Therefore, the Greek architecture and the philosophy are still affect in the modern society.

A case of identify Essay Example | Topics and Well Written Essays - 1250 words

A case of identify - Essay Example At the center of the story is Miss Mary Sutherland who is described as a woman with substantial income. The earnings majorly come from an interest fund which had been set up for her. Miss Sutherland gets engaged to a very quiet Londoner who later disappears. This is where the power of Sherlock Holmes’s detective is tested with the case later turning out to be what can be said to be an elementary case (Doyle 67). Miss Sutherland’s fiancà ©, Hosmer Angel is a very peculiar character. He is quiet and a very secretive man. No one knows any details about his life. Even Miss Sutherland herself is only aware that Hosmer works in an office in Leadenhall Street. She has no specific details on the kind of work he does or the people he works with. All the letters that he sends to his fiancà ©e are typewritten including the signature. Hosmer advises Miss Sutherland to reply his letters only through the local post office. Miss Sutherland’s courtship and meetings with her fiancà © are very clandestine. They only plan to be meeting when the stepfather is in France as he was against the relationship (Doyle 230). At times, Miss Sutherland would goes to ball against the wishes of her father with the hope of meeting Hosmer. Despite the secrecy of the man, he manages to convince her fiancà © to marry him. It is at this point that the story reaches the climax when Mr. Hosmer abandons Miss Sutherland at the altar on their day of wedding. Hosmer steps into a carriage to go to the church where the ceremony was to take place. However, he is nowhere to be seen when the carriage reaches the church. This amazes everyone who had seen him step into the carriage. Sutherland is very much disappointed, worried and heartbroken since she did not expect someone who had proposed to her to act the way Angel did. After the disappearance, Miss Sutherland

Training Evaluation Paper Essay Example | Topics and Well Written Essays - 750 words

Training Evaluation Paper - Essay Example ded outcomes are higher productivity, improved quality of work, improved communication across horizontal and vertical lines, higher worker morale, greater job satisfaction, increased output and sales, reduced turnover, reduced scrap rate, and lower absenteeism etc. In order to determine these outcomes in our evaluation, we intend to measure the effectiveness of the program both before and after the training. We will allow a certain time elapse after the training program in order for the results to be achieved. Also, our evaluation design does not only cater to over optimistic results, because one of the most important factors of our evaluation is to find out how, if at all, the training program could be improved. In the first level of our evaluation design, we will record the participants’ reaction to the overall program immediately after the training program, by using instruments such as a questionnaire with both open-ended and closed-ended items (including rating scales etc.) in order to determine whether or not participants have a positive attitude towards all components and sub-components of the program. From this we would be able to evaluate the most important strengths and weaknesses of the program. We will respect the confidentiality of participants’ responses by keeping our instruments anonymous; this would produce more honest answers. Level two of our design is more imperative to our evaluation design. In this, we will gauge the learning of participants. We will match their learning outcomes with the trainer’s learning objectives mentioned in the beginning of the program. The assessment will be done across three areas, namely: knowledge, skills, and attitudes. For example, if the training program is on computer systems, we will evaluate after the training program whether the participants know the difference between Windows 95 and Windows ME (knowledge); whether they can upload a new operating system to a computer (skill); and whether their

A Film Review Essay Example | Topics and Well Written Essays - 750 words

A Film Review - Essay Example All the changes that the characters undergo, however slight it may seem, affects their future and shows how they are all connected and how they affect each other though they may not realize it. Each of the three attempts to save Manni ends differently but the ability to go back in time and to repeat her day allow her to reconsider her decisions and to make a better one. Along the way she encounters people that she bumps into in the streets and her actions show that time does not only affect her but also these people whose future is projected after their chance meeting. First is the woman who has a baby in the stroller that she bumps into, then the guy who tries to sell her a bike, then Mr. Meyer coming out of a driveway and the bank employee. The other people she sees along the way also have an effect on how she is able to solve the problem and how they interact in her future. Her father and his mistress is an important part of finally having a different decision. Additionally, the slight differences such as the dog on the stairs, the group of nuns, the bank security guard, the old woman Lola asks for time, the ambulance, and the blind lady who lent Manni the phone card al l have participations in what happens and how their future play out. The first attempt is a failure where Lola dies as she comes too late and Manni had already entered the grocery store declaring robbery. At first she goes to her father who is an executive at a large bank but he refuses to give her money and sends her away. When she finds Manni inside blaming her for being too late, she enters and takes a gun she doesn’t know how to operate and Manni tells her to take off the safety. They made a run for it but the police caught up and one was surprised and fired a gun to Lola and she dies. In this first attempt, the woman with the stroller loses her child to child services and

Assignment 3 Example | Topics and Well Written Essays - 750 words - 1

3 - Assignment Example The landscape is, therefore, irregular, comprising both hills and valleys; hence, resulting in short rivers. On the other hand, in passive continental margins, there is limited tectonic activity; the major processes that occur here are weathering and erosion. This results in level, flat landscapes along the beaches, characterized by long rivers and large debris of sediment. The oceanic ridge, which is a continuous submarine mountain range spanning 80000 kilometers, is elevated relative to the other areas of the ocean floor. The elevation is brought about by convection currents that rise from deep within the earth’s crust through a mantle in a line of weakness, in the form of magma. When it emerges on the earth’s crest, lava cools down and forms a new surface on the sea bed. Continuous eruption and cooling of lava leads to a build-up of materials, which in turn cause elevation at the point the activities take place. The result is a ridge, which is higher than other sections of the ocean floor. Mesosaurus was a reptile that lived in fresh water lakes thousands of years before the existence of dinosaurs. The fact that scientists found its remains, in Eastern South America and Western Africa only, suggests that the two continents could have existed as one land mass millions of years ago. Whereas some schools of thought could have it that the reptiles could have swum across the Atlantic Ocean, this could not happen since Mesosaurus could neither survive in the ocean waters because of their saltiness, nor swim across the ocean due to its expansive nature. These, together with the fact that the coastlines of the two continents fit like pieces of a jigsaw puzzle, enforces the theory that the two continents once existed as one expansive land mass. One of the main objections to Wegener’s Continental Drift Theory was his inability to explain the mechanism through which the continents drifted apart. He proposed two theories; a

Measurements, Micropipetting, and Sterile Techniques Essay

Measurements, Micropipetting, and Sterile Techniques - Essay Example 7. Reset the numbers in the window to read 020 (fig.). Write 020 and your name on another piece of filter paper. Follow steps 3-5 to transfer this volume of liquid to the filter paper. What volume in ÃŽ ¼l does 020 represent? 8. Now reset the numbers in the window to read 024 (fig.). Write 024 and your name on another piece of filter paper and follow steps 3-6. What volume in ÃŽ ¼l does 024 represent? By this experiment we measured very small volumes of liquids and gels like DNA. Proper pipetting and sterile technique is essential for correct result. If there is any inaccuracy in pipetting or in sterile technique then it may cause poor and incorrect results. By using sterile technique we developed an ideal environment which protects our sample from contamination. If we put our finger on the tip of the pointed end then sample becomes contaminate. Many laboratory experiments based on the microbiology or on the micro chemical protocols and small volume of DNA has to measure with pure cultures which is done with the help of two techniques-Micropipetting and sterile pipetting. These techniques take us towards nearer to the correct results. Use of these techniques is very important for the better result. We can obtain ideal environment by this method ‘Sterile Technique’. This helps us to gain better results. It means that in this process sterile surfaces or sterile media is protected from contamination by microbes. It is very necessary to maintain sterile conditions properly to reduce the probability of contaminating with bacteria and fungus. By using these methods we can measure small volumes also. Small volume

It depends on which topic you choose Research Paper

It depends on which topic you choose - Research Paper Example This paper evaluates knowledge intensive firms and workers in the Southern Company (SO) which is a public utility company focusing on production, wholesaling, and retailing electricity in the Southeastern area of the United States (Ruiz, Benefield, Horton, Nielens, & Akins, 2012). For more than a century, the Southern Company employees have been learning from their predecessors resulting in a workforce characterized by the accumulation of relevant knowledge for use in facilitating a long lasting commitment to the communities and customers they serve. With its investment in Knowledge base management, Southern Co used an IT Aids Post-Katrina Recovery system that enabled to prepare for hurricane Katrina even before the 2005 storm struck. With this knowledge, the recovery from Hurricane Katrina was possible within 12 days unlike 28 days (McKeller, 2013). According to McKellar (2013), Southern Company is one of the companies with notable modification of groundbreaking solutions characterized by innovation and agility to serve the company’s customers and their communities.Today, Southern Company deploys unparalleled and comprehensive program in Asset Lifecycle Information Management (ALIM) that includes Engineering Information management (EIM) and a smooth asset document and data handover to promote maintenance and operations (Weitzman, 2015). In addition, SO has a great program through which it manages documents such a program to store drawing content and updating it with present conditions. In order to improve its document ma nagement, SO has invested in including asset references to drawings through investment in strong and productive relationships among people, technology, and process. This way, it will become possible for technology to support documented processes through clear standards and procedures that can be executed by actual persons (Kavas,

World mythology Essay Example | Topics and Well Written Essays - 1000 words

World mythology - Essay Example Thesis statement: The origin stories, major gods/heroes, and stories related to culture within Cherokee mythology prove that the same is symbolic of the origin, growth and development of the cultural aspects of Cherokee Tribe in North America (special references to the origin, gods/heroes, and stories related to Cherokee mythology). Cherokee mythology: an overview The core elements of Cherokee mythology reveal the relationship between indigenous culture and nature. For instance, the Green Corn Ceremony is a ritualistic preface of Cherokees who considered that their rituals can influence nature. Thomas E. Mails stated that, â€Å"The climate factor of Cherokee country had a rhythmic or cyclical nature that was a strong influence on Cherokee culture and led to a complex mythology and ritual performance† (21). On the other side, Cherokee mythology does not provide importance to omnipotent evil spirits. The spirits that can be seen in Cherokee mythology are less powerful. For inst ance, Kalona Ayeliski is a less powerful spirit which preys human souls. Another belief among the Cherokee people is that killing animals for no use or purpose leads human beings to suffering. Besides, the Cherokee people believe that mortal (physical) life is interconnected with immortal (the world of spirits) world. In short, Cherokee mythology provides ample importance to the peaceful co-existence of all the living things in the physical world. Origin stories in Cherokee mythology Origin stories in Cherokee mythology on creation is interesting because the same portrays the earth not as mere land, but as a as a floating mass of land. Besides, the land is hanging and some chords support the same from falling down. According to the Cherokee mythology, the Beaver's Grandchild tried to find out the hidden secret beneath water. He tried his level best, but for vain. Then, he came to know the fact that there is nothing to take rest. So, he began to collect mud from the bottom. This mud gradually expanded and became the earth, surrounded by water body. At the same time, the other animals and birds were eagerly waiting for the Beaver's Grandchild. First of all, the birds decided to visit the earth. Buzzard was selected to examine Beaver's Grandchild’s deeds on earth. After visiting the earth, Buzzard went back and made clear that the earth is still soft. When the earth became dry, all the animals came down. But there was no light on the earth. All the living things were aware of the fact that the sun can help them to solve this problem. In the end, the animals and birds carried the sun to the earth. But the sun was too hot. So they reduced the sun’s heat by putting the same high in the sky. David Adams Leeming stated that, â€Å"The Cherokee tell several creation stories, usually dominated by a female sun† (80). Another story within Cherokee mythology related to creation myth is the story of a brother and sister. In this story, the sister was hi t with a fist by her brother. Then, he told her to produce babies. So, she gave birth to a number of children, within a short period. So, one can see that the origin story/creation myth in Cherokee mythology sheds light on the rich heritage of storytelling among the Cherokees. Major gods or heroes in Cherokee mythology The major gods and heroes in Cherokee mythology include gods in the heaven, on the earth, under the earth, and animals. James Mooney made clear that, â€Å"Their pantheon includes gods in the heaven above, on the earth beneath, and in the waters under the earth, but of these the animal gods constitute by far the most numerous class, although the elemental gods are more important†

Has Apple done enough to help Foxconn workers Essay

Has Apple done enough to help Foxconn workers - Essay Example 12 on Apple products manufactured in China; there has been mounting criticism of labor malpractices in the manufacturing processes, leading to conduction of investigations by international labor groups into companies which contract to make Apple products. The makers of iPad have specifically largely been criticized for a number of labor related problems, some of which are quite serious in nature (Andrzejcyzk, 2015). Thus the workers who toil night and day at manufacturing plants in China to ensure that Apple customers are satisfied, usually do so under harsh working conditions including work hours beyond the 8 hour day, forced overtime as well as other health and safety risks(Chang, â€Å"Audit Faults Apple Supplier’s Factories in China†).Foxconn Taiwanese company is Apple’s key supplier for the iPad and employs over I million people there. In March 2012,Fair Labor Association(FLA) conducted research(almost 3,000 hours at 3 of the Foxconn factories) and found the following; that the average work week was 60 hours with 36 hours overtime for the month at all the Foxconn manufacturing sites, some employees did not have a single day off for the entire work week, with several employees logging in a 7 day work week before they got a day off, over 60% of employees surveyed claimed that their pay did not cover enough to â€Å"meet basic needs† .A group called Students and Sc holars also compiled a report in May 2012 against Corporate Misbehavior(SACOM).The report derived its content from interviews conducted with factory workers and supervisors in Shenzhen and Zhengzhou, China. The SACOM report cited that while the company increased wages, it also increased production quotas by some 10%.Moreover the living conditions were described as being â€Å"cramped and unpleasant† with at times as many as 30 workers sharing space in an apartment with just 3 bedrooms (Musil, â€Å"Foxconn Working Conditions Slammed by Workers Rights Groups†).Te employees were also strictly warned not

Enteprise risk management unilever by the example of unilever lipton Essay Example for Free

Enteprise risk management unilever by the example of unilever lipton Essay Introduction More and more companies begin to understand the importance of risk management (Enterprise Risk Management, ERM) — the fields of management thanks to which business doesnt revolve, and receive an additional boost. Still, quite recently many ERM programs were directed, mainly, to studying of already known problems, or to the assessment of all risks in a row, irrespective of their level. Though such activity also allows giving employees full-time job, it seldom brings benefit to the company focused on the result. It is obvious that conditions of business are accompanied by the huge amount of risks. Without preliminary preparation of the company, supported with the realization of the strategy, can fall a victim of any unforeseen event which will threaten their success, and it is possible, and to survival. In such time, it is very important to have the reliable ERM program which is interwoven into the fabric of strategy of the company and is integrated into its daily business activities. However, implementation of the effective ERM program is today not the simplest task. Having faced the uncertainty of prospects of changes in standard regulation and economy, many companies make considerable efforts to create the effective and purposeful program which will provide an understanding of the most important risks. Though each enterprise and branch has the specifics, there is a number of the general actions which will lead to the creation of more effective ERM program. Background information Unilever is the British and Netherlands company, one of the world leaders in the market of foodstuff and goods of household chemicals (including perfumery). Now in these segments, the company is the second in the world sales volumes. The headquarters are located in London and Rotterdam. The company is led by the board of director’s representative Michael Treschow. The executive managing director is Paul Poleman. The net income for the previous year was on the level of 5.2 billion euros. The company has more than 175 thousand employers worldwide. ERM Overview Risk management plays an essential role in the company in achieving its long-term goals. The success of the Unilever company. The overall company’s success depends on its abilities to identify and evaluate risks and opportunities generated by either business or markets the company is in. The total turnover of the company was more than â‚ ¬52.7 billion in 2016. 57% of the business being held across the world takes place in emerging markets. The company owns 13 brands, all of them have annual sales volume more than 1 billion euros per year. The company has more than 169 thousand employers worldwide. The gender structure of the company is following: 46% of managers are women and 54% are men. By 2016, over 610 Unilever sites were distributing zero non-hazardous waste to landfill. The Unilever company is number one FMCG graduate employer of choice in 34 of the 60 countries to be recruited. In 2016 Sustainable Living brands grew 40% faster than the rest of the business of the Unilever. ERM Integration with strategy Appraisal of Unilevers Risk Management Strategies Unilever has perceived that the vast majority of the dangers presented to it might wind up noticeably material snags to the organizations further advancement. According to this fact, it has attempted to take some viable and organized measures to distinguish and after that endeavor the key hazard administration systems for the business. There are several specific risk management strategies that are implemented with company’s mission and long-term strategy: Unilever has been carefully observing monetary markers and purchaser conduct in various territories through broad and expert research with a specific end goal to react rapidly and take new and adaptable measures to take care of the changing demand of clients. So as to manage the issue of budgetary instability, the organization has been attempting endeavors to access worldwide obligation advertises through different routes, for example, short-term or long-term debt programs. Unilever appends extraordinary importance to the change of loan cost, attempting to have distinctive sorts of budgetary administrations and adjust the dangers amongst drifting and settled rate enthusiasm after an expert forecast and appraisal of the financing cost. Regarding the remote foreign exchange rates, Unilever sets an arrangement which constrains the working organizations monetary outside trade exposures in order to reduce such risk. Unilever has made a progression of standards and strategies for the technique of design, producing, and retailing of items to guarantee the high requirements of items quality. What more Unilever has a â€Å"Sustainable Development Group† which consists of 5 external specialists, involving in the company’s strategy development. Associated Risks Conclusion References http://www.cfin.ru/finanalysis/risk/ERM.shtmlhttps://www.unilever.com/Images/risks_ar15_tcm244-477397_en.pdfhttps://www.slideshare.net/muthukum/unilevers-lipton-risk-management-with-business-intelligencehttps://www.unilever.ru/about/who-we-are/introduction-to-unilever/

Types Of Organizational Structures Commerce Essay

Types Of Organizational Structures Commerce Essay An organization is a unique framework of authority within which a person or persons act, or are designated to act, towards some purpose. Information Technology-Metadata Registries Registry Meta Model and Basic Attributes, World Bank, February 2003. So as to achieve its purpose every organization should possess an organizational structure. Organizational structure is the skeleton system based on which an organization functions. The organizational structure acts as a medium to bring together all its members and helps them to understand recruitment, leadership, decision making and work towards the organizational goals. In this document we would discuss the effect of organizational structure on motivation in an organization. Organizational Structure Human bodies are outlined by a skeleton system which determines the physical parameters; similarly an organization needs a structure which outlines the functioning of the organization. Organizational structure deals with the framework which defines the relation between people and positions in the organization. Jennifer and Gareth have defined organization structure as the formal system of task and reporting relationships that controls, coordinates and motivates employees so that they cooperate and work together to achieve an organizations goals. Several tasks are to be implemented in an organization, for these organizational tasks to be successful, they should be coordinated. Organizational structure supports division of work, categorizing the tasks and supervision in an organization. An effective organizational structure aids the efficient running of an organization. The factors that govern the formulation of an organizational structure are benefits of channelizing the tasks, hurdle s due to communication and obstacles due to formatting the authority levels. Organizational structure helps the managers in a firm to describe, distribute and get job done. Organizational structure also helps in determining the goals, estimating the deadlines and setting the performance standards, regulate the operations with reporting systems. Types of Organizational Structures Based on the arrangement of activities the organizational structures can be defined into three types: Functional Structure Functional structure is the oldest and most common form of organizational structure. An organization when divided into several sub-units based on the specialized functions, this structure would be called as functional structure. In a functional structure grouping is done based on the specific functions like operations, production, finance and marketing. The advantages of an organization possessing a functional structure are specialization, accountability and clarity. Every sub-unit emphasizes on its own work, a member of the sub-unit is delegated with authority and responsibility. The sub-unit pretty clear on the goals and people know their roles. http://www.businessmate.org/userupload/Functional_Organizational_Structure.jpg The functional structure of the organization has few disadvantages like, distance between top level management and the sub-units in an organization, coordination between different sub-units is not so easy, the organization becomes very resistive to change and communication problems would arise. Divisional Structure The divisional structures are found in large scale industries which develop and deal with more than one product and operate in several markets across the globe. The organization is divided into several sub units based on the products, markets and consumer needs in different geographical regions. The sub-units are independent and work under a divisional manager, the divisional manager reports to the head office and delegated with powers of decision making on production, marketing functions. This allows the managers to make decisions on the respective divisions in time. This model facilitates the sub-units to concentrate on the consumer needs, encourages competition among the divisions and improved regulation as every sub-unit acts as individual profit center. This also has few disadvantages, like replication of functions (a sub-unit may require different sales teams). The competition among the sub-units may lead to negative consequences and it would difficult to control and coordinate each sub-unit. http://images.flatworldknowledge.com/cadden/cadden-fig12_007.jpg Adaptive Structure Adoptive structures are the organizational structures framed to handle the exclusive situations. There are two types of structures in this they are: i) Project Organization The positive side of this structure is that the structural framework of the parent organization doesnt get interrupted and the project aims to accomplish its task within the time frame and to reach the expected standards. There is a scope for better managing and control over the tasks, as the managers are delegated with authority and responsibility for results. ii) Matrix Organization Matrix structure is a framework which allots resources from different functional sub-units to work on more than one project. There may be two diverse projects implemented in organizations simultaneously. A project manager is assigned to every project and he is responsible for assigning all the required resources to accomplish the tasks and meet the goals specified. http://sameh.files.wordpress.com/2006/05/Organization%20Structure3.jpg Innovation and how organizational design effects innovation Innovation is the act or process of innovating; something newly introduced, new method, custom, device, etc. change in the way of doing things; renew, alter. (Websters New World Dictionary, Second College Edition 1982). Successful innovation requires an optimal overall formal business structure (Burgelman Maidique, 1988). As businesses grow there is a tendency to add layers, becoming more mechanistic and institutionalizing bureaucracy (Kanter, 1983). High performing firms motivate and enable innovative behavior by creating permeable business boundaries helping break down the barriers separating functions, product groups and businesses (Ashkenas, 1998; Maira Thomas, 1998). The list of factors influencing the motivation in an organization is technology, Complexity, Centralization and Formality. Complexity can be described as the dissimilarities between the tasks and the sub-units. Complexity depicts the extent of diversity in the organization. The more is the number of tasks and number of jobs the more complex an organizational structure would be. It would be difficult to manage a complex organization. Horizontal differentiation, vertical differentiation and spatial differentiation are the three types of arrangements based on the complexity of the endeavors. By formalization we mean clear role definition, written guidelines regarding duties and responsibilities of board members, and written procedures. Indeed, formalization helps rationalize behavior in organizations and is manifested in the rules governing behavior, including role relations of individuals occupying positions in the organizations structure (Scott, 1998). Formalization is possible by specialization, delegation of authority and wide span of control. Centralization is one the 14 principles put forwarded by Henry Fayol, according to Henry Fayol, reducing the role of low level employees in the process of decision making is called centralization. The hurdle dealing with centralization is that one has to come up with the right degree of centralization in each unique case. The effect of different organizational structures on innovation in an organization is as follows. Functional units are habituated to orthodox ways of working and are resistant to change, this would not allow employees to think out of the box. The coordination between different sub-units is time taking process; hence the gap between idea generation and idea implementation would be long. The gap between top level management and the functional units doesnt allow employees to share vision of organization with all the employees. Functional structures have a system for closed communication, which do not encourage opinions, suggestions and feedback. In this structure sub-units are not aware of the performance of the other sub-units of the organization. All these factors put together makes innovation in functional organizations a tough task. Innovation in organizations following divisional structure is better than functional organizational structures. Divisional organization structures are always clearly focusing on consumer needs, production requirements and geographical areas of business. Divisional structure leads to positive competition between its sub-units, which encourage innovation in the organization. Divisional structures have a better control over its sub-units than the functional structures. This helps the management to explain the vision of organizations to its employees and encourage innovation. Adaptive Structures are a result of combination of functional and divisional structures. This organizational structure is an amalgam of functional expertise and team work. This encourages positive communication, constructive feedback and effective idea generation. These structured organizations share the vision and mission of the organization with all its employees. These organizations give the management a higher degree of control over its employees and their tasks. This gives a better chance for the management to reward the employees with incentives who come up with innovative ideas and support those ideas and see that those are implemented for the good of the company. Conclusion Adaptive structures are the ones which encourage innovation most out of all the different organizational structures. Any organization with coordination among all the sub-units, shares vision, encouraging idea generation, gives quality feedback, suggestions and supports the implementation of ideas financially and morally will always be innovative in its working.

Parable Of The Prodigal Son Analysis Religion Essay

Parable Of The Prodigal Son Analysis Religion Essay In the Bible, one can find many different ways in which the text of the Bible demonstrates basic principles and standards through stories, poetry, narratives, prophecy, and apocalyptic literature. The most common in the Gospels, of the teachings of Jesus Christ, is the parable. What is a parable? A parable is a fictitious story designed to teach a lesson through comparison or contrast. For this paper, we will examine the Parable of the Prodigal Son, found in the fifteenth chapter of Luke. In this paper, we will explore the theme of the theme the chapter in which the Parable of the Prodigal son is found, as well as the parables interpretation, and practical applications. The Parable of the Prodigal Son taught by Jesus was proclaimed to teach forgiveness. However, before we can further examine its theme, a historical and literary analysis of the Gospel of Luke must be conducted to enhance the readers approach to how one comprehends this books message. The dating of the third Gospel is important in grasping the historicity of it. While the exact year of authorship is not known, many scholars believe it was written between 60-85 A.D. One may also note that the third Gospel does not directly identify its author. (Roberts). We are left to examine the internal and external evidence in order to draw the most plausible conclusion. The piece of evidence, which drives some to Lukes authorship of the third gospel, is that the author presents himself as Pauls companion and is pointed out in Pauls writings in Philemon 24 and Colossians 4:14 as one of Pauls traveling companions. While the dating and authorship of the third gospel have been established, the context for the parable of the prodigal son and the elder brother in Luke 15:11-32 in Jesus ministry seems à ¢Ã¢â€š ¬Ã‚ ¦to be a story designed by Jesus to put in perspectiveà ¢Ã¢â€š ¬Ã‚ ¦what God was doing as he consorted with sinners. (Nolland). By the time the reader arrives at the fifteenth chapter of the gospel of Luke, they have already seen Jesus experience encounters with numerous situations of confronting sinners including: the angered people in the Temple on the Sabbath day in Nazareth in Luke 4:28-29, the judgmental Pharisees watching Jesus heal the man with a withered hand on the Sabbath in Luke 6:6-11, the sinful woman with an alabaster flask of ointment in Luke 7:36-50, and a Samaritan village which rejected Jesus in Luke 9:51-56. These events, which lead up to Jesus telling the parable of the prodigal son, seemed to build up to a strategic location of order for this parable for God to spea k through the author of the importance of forgiveness. While historical background of the Gospel of Luke is important, the literary background of it is equally exigent. The passage of Luke 15:11-32 is an allegorical, realistic story, which is rich in homely detail and characterization. (Drury). If the parable is read or heard as solely anecdotal, it may be entertaining, but it does not do accomplish the goal of the speaker. While the overall purpose of this parable is mainly to offer the reader or hearer a new understanding of the situation and to lead them to make a decision, the story also forms together to break into two separate stories of one family which ties together at the end of the parable. The first focuses on the prodigal son in verses 11-24, and second on the elder brother in verses 25-32. In both parts of the story the focus is first on the son and then on the father. (Talbert). Historically and literarily viewing what is commonly known as the Parable of the Prodigal Son is imperative in journeying through an examination of this parable. Authors Interpretation of the Parable Since the purpose of this paper is to express how Jesus told the Parable of the Prodigal Son to teach forgiveness, this portion of this paper will concentrate on verses 11-32 of Luke. This section of the paper will show the detailed specification of how Jesus taught people with relevant topics in every persons life, namely forgiveness. The parables beginning is one that shows the choices of the younger son. Verses 11-13 begin this parable. Verse 11 begins the parable by stating, A certain man had two sons. (The Holy Bible, KJV/AMP). This verse gives the reader the facts of the people involved in this story. There was a certain man, and this man had to have two sons. After the reader is introduced to the basic facts of the story, verses 12-13 show the choices of the younger son. The key portion of verses 12-13 is shown in the latter portion of verse 13 where the text states, there wasted his substance with riotous living The word riotous shows the sinful act of the younger son. This portion must be where the younger son first sinned in the story due to his ignoring that his father had a moral claim on his property, that his father, so long as he lived, had a right to call, in case of necessity, upon the sons labour and his savings. (Derret). Verses 14-16 shows the dilemma of the younger son. Verse 14 expresses the difficult dilemma the youngest son finds himself in is two-fold: he squandered the money, and a famine ensued. This famine is no ordinary famine. The famine is a severe famine. (The Holy Bible, NIV). As a result, the younger son is forced to feed pigs in verse 15. Because the feeding of pigs was highly frowned upon in the Jewish culture as is shown in Leviticus 11:7 and Deuteronomy 14:8, this act continues to lead the son further away from the father The next verse, verse 16, shows a true act of desperation and shows how quickly the younger son came to the realization that pigs were eating better than he did. Verses 17-19 express the younger son coming to his senses as to what is truly wise for his life not only for food, but also for seeking forgiveness and mending a relationship he had previously injured. Although he made a major mistake in his life, he finally came to the point of realization that he was wrong, and he must go to his father to seek forgiveness. Verses 18 and 19 represent what the younger son says he will say when he seeks his fathers forgiveness. Verse 19 shows where the prodigal son feels he has burnt his bridges, and he is literally no longer worthy to be called his fathers son.15 He is so humbled at this point that he asks for the opportunity to even be a hired servant. Verse 20 represents a reunion between a father and son who, despite conflict in their relationship, sought reconciliation beginning in this verse. The father was so excited about the return of his son that he ran out, embraced him, and kissed him. (The Message). This action by the father was contrary to all custom; in the near East, a mature man loses all dignity when he runs. (Schweizer). This greeting from the father running to the younger son was one of warmth and forgiveness. Verse 21 contains the deliverance of the rehearsed speech from verses 18 and 19. The younger son finally asked for forgiveness after so much time of disobedience. The father did not interrupt the son to cause him to fail conclude the previously rehearsed speech of forgiveness. Not only was a kiss on the cheek a sign of forgiveness, but also a sign of reconciliation. As this action from the father represented the forgiveness and reconciliation, the robe represented a sign of honor, the ring represented a sign of authority, the shoes a sign of a free man, and the feast a sign of joy. Verses 27-30 show the older brother with an opposite response than the father pertaining to the return of his brother. Instead of excitement, he was bitter and jealous. During this bitterness the older brother was just as sinful as his younger brother who sinned in other ways. Verses 31-32 conclude the parable of Luke 15:11-32 and marks the response by the father to the elder brother. The father reminds his eldest son all that I have is thine, signifying that all that is left is his to inherit. (The Holy Bible, KJV/AMP) Nevertheless, he also reminds him about his brother, who was thought dead, has returned alive to them. I believe Jesus included this parable in his ministry to remind the people that God, the Father, like the father in the Parable of the Prodigal Son, is willing to allow his children to venture off and explore the world. When his children make a mess out of their situation and are not worthy to come back Him, God stands waiting and watching for his children to return. And when they do, He is there to embrace them with open arms, clothe them with honor, and celebrate their return. Practical Application of the Parable The Parable of the Prodigal son is a story that expresses the reality of giving into temptation, the jealousy that comes as a result of sibling rivalry, the forgiveness of a loving father. The reality of giving into temptation is one that occurs by all people as all have sinned and fallen short of God glory. This story began with the younger son giving into temptation in verse twelve by saying, Father, give me the part of the estate that lays upon me. As Enron employees saw an easy opening of temptation cross their paths, they, too gave into temptation, and faced consequences for that. Although the parable of the prodigal son is a story which was told over 2,000 years ago, it still teaches the same lesson in the twenty-first century which was intended back then. Not only does the parable of the prodigal son and the elder brother teach the reality of giving into temptation, but it also teaches the reality of being jealous because of sibling rivalry. The jealousy the elder brother showed in verses 29 and 30 of Luke chapter 15 was apparent when the elder brother said to his father, I have been serving you for so many years and I have never passed by a command of yoursà ¢Ã¢â€š ¬Ã‚ ¦but when this son of yours cameà ¢Ã¢â€š ¬Ã‚ ¦you sacrificed the fattened calf for him. These verses are similar to any sibling rivalry of children growing up and the situation occurs where one child receives more attention, a nicer Christmas present, or is just simply not favored as much as their sibling. This is present to different extents in many siblings relationships. As this was true in this parable, it is also true today. The parable of the prodigal son and the elder brother concludes by the father teaching the elder brother through his fatherly wisdom that its important to look past the previous mistakes of his younger brother and to celebrate the repentance and return of a fellow family member. Just like then, the Parable of the Prodigal Son illustrates the forgiveness of the Father in Heaven. When his children slip and fall from the grace of God, God does not turn his back on his children and forget about them. Instead, God is always waiting for us to return. Moreover, when we do return, He will welcome us into his arms and place us back at the table where we belong. Reflective Conclusion By doing this assignment,

Rape: The Opening of a Taboo :: Crime Violence Women Essays

Rape: The Opening of a Taboo missing works cited â€Å"I had been working a while, maybe an hour or so, when I became aware of the sound of breathing behind me. A man was standing there, watching me type on the laptop. He had been there for quite some time,† wrote a Massachusetts Institute of Technology student in the university’s newspaper, the Tech. Concern about the victimization of female college students has grown in this country since 1990, according to the Sexual Victimization of College Women report by the National Institute of Justice (NIJ) and the Bureau of Justice Statistics (BJS). The rising awareness of sexual victimization has displaced the ideal of college campuses as ivory towers for the new fear that campuses have become â€Å"hot spots for criminal activity,† the report said. Awareness about this topic began to grow with the passing of the Student Right-to-Know and Campus Security Act of 1990. This act forced any college that was participating in a federal student aid programs to publish and distribute to its students and employees an annual report containing security policies and campus crime statistics for the university, the NIJ and BJS report said. The Campus Sexual Assault Victims’ Bill of Rights was added to the act in 1992. The federal law requires that the victim has the right to change their academic schedule and their residence hall, according to James Ferrier, Associate Director of Public Safety at Northeastern University. " Now often times the woman says ‘Wait a minute, he’s the one who did it. He’s the one who should move or he’s the one who should have his schedule changed. Why should my life be changed? Why should I move out from out of my circle of friends and move somewhere else?’ The answer there is clear, it’s a due process issue. At that point, the perpetrator hasn’t been found responsible of anything, he’s innocent until proven guilty. Just on an accusation, it would violate that person’s rights of due process,† Ferrier said. Campus Statistics Many studies have been done since the act was passed in 1990 to collect the statistics of sexual assault on college campuses. â€Å"The statistics that are used are 35 out of 1,000 college-age women will raped each academic year. On a campus with 10,000 students, that’s 350 a year,† said Sarah Dawgert, Public Education and Volunteer Coordinator at the Boston Area Rape Crisis Center (BARCC). â€Å"One out of six or one out of ten is a victim of sexual assault during her college career. Rape: The Opening of a Taboo :: Crime Violence Women Essays Rape: The Opening of a Taboo missing works cited â€Å"I had been working a while, maybe an hour or so, when I became aware of the sound of breathing behind me. A man was standing there, watching me type on the laptop. He had been there for quite some time,† wrote a Massachusetts Institute of Technology student in the university’s newspaper, the Tech. Concern about the victimization of female college students has grown in this country since 1990, according to the Sexual Victimization of College Women report by the National Institute of Justice (NIJ) and the Bureau of Justice Statistics (BJS). The rising awareness of sexual victimization has displaced the ideal of college campuses as ivory towers for the new fear that campuses have become â€Å"hot spots for criminal activity,† the report said. Awareness about this topic began to grow with the passing of the Student Right-to-Know and Campus Security Act of 1990. This act forced any college that was participating in a federal student aid programs to publish and distribute to its students and employees an annual report containing security policies and campus crime statistics for the university, the NIJ and BJS report said. The Campus Sexual Assault Victims’ Bill of Rights was added to the act in 1992. The federal law requires that the victim has the right to change their academic schedule and their residence hall, according to James Ferrier, Associate Director of Public Safety at Northeastern University. " Now often times the woman says ‘Wait a minute, he’s the one who did it. He’s the one who should move or he’s the one who should have his schedule changed. Why should my life be changed? Why should I move out from out of my circle of friends and move somewhere else?’ The answer there is clear, it’s a due process issue. At that point, the perpetrator hasn’t been found responsible of anything, he’s innocent until proven guilty. Just on an accusation, it would violate that person’s rights of due process,† Ferrier said. Campus Statistics Many studies have been done since the act was passed in 1990 to collect the statistics of sexual assault on college campuses. â€Å"The statistics that are used are 35 out of 1,000 college-age women will raped each academic year. On a campus with 10,000 students, that’s 350 a year,† said Sarah Dawgert, Public Education and Volunteer Coordinator at the Boston Area Rape Crisis Center (BARCC). â€Å"One out of six or one out of ten is a victim of sexual assault during her college career.

Pro Wrestling Essay -- Wrestling Sports Entertainment Essays

Pro Wrestling Bret Hart: Wrestling with Shadows Written and Produced by Biography Special Interview 15 December, 1997 Unreal Story of Professional Wrestling Narr. Steve Allen Written and Produced by A&E Special Documentary A&E New York, New York 1 March, 1998 WCW/nWo: Sting Unmasked Narr. Toni Shiavone Written by Eric Bischoff, Produced by Turner Broadcasting Co. Special Interview, Turner Entertainment Atlanta, Georgia 5 May 1998 Nagurski, B. â€Å"Professional Wrestling† Microsoft Encarta `99 (Electronic Version). Copyright INSO Corp. 1993-1998 PROFESSIONAL WRESTLING: SPORT OR ENTERTAINMENT? I. Introduction â€Å"Do you smell what the Rock is cookin?† shouts The Rock. This is the new crude face of professional wrestling. But it wasn’t always like this. Haven’t you ever wondered about the real history of pro wrestling, not the ‘history’ of what happened last week on Raw or Nitro? People either watch it or don’t, or some watch it and don’t admit it. In any case, what is it really? Some call it a controlled riot with commercial breaks, a melodrama of mayhem, or a brawl with a referee. Whatever you call it, it’s an old form of entertainment with plenty of ups and downs, but recently, it has become a part of mainstream America. II. The Early Years Wrestling is as old as human history. It has always been used for dominance or competition. The Egyptians, Greeks, Romans, and Arabs all were great wrestlers. Plato’s name literally means broad-shouldered, and he wrestled in his early days. The Irish used it as a way to settle differences. In fact, it was Irish immigrants living in Vermont who brought the sport to America. Because of this, Vermont would produce the best wrestling talent for the next 50 years. Presidents like Washington, Taft, and Coolidge were all rasslers, and Abraham Lincoln was very much a professional wrestler. Professional wrestling began when veterans from the Civil War used the skills they had picked up in camp to grapple for money. Wrestling in the late 1890’s was a very successful international sporting event. It was the most popular spectator sport in the United States. It was seen as more scientific than boxing, and football and basketball hadn’t appeared on the national level. The use of magaz... ...im. Nevertheless, they are the reason their chiropractors are so successful. (A&E, Unreal) So why do over 5 million people tune in to watch wrestling in a week? Because they want to see the dramatic reenactment of rituals, like belonging to a group that reflects who you are, like the nWo, The Corporation, The Four Horsemen, or Ministry, and the sign language that goes along with it, of course. It’s a soap opera, and just like one, issues are never resolved, or new ones develop. (Dr. Gerald W. Morton, Wrestling to `Rasslin V. Conclusion Is wrestling fake? Well if we look at it as fake, we are judging it for trying to be something that it wasn’t intended to be. It is drama. So is Shakespeare. Would we call his work fake? No, because that word is irrelevant. It is said that a society can be judged by how it entertains itself. At least we aren’t throwing Christians to the lions, and when we celebrate violence, it isn’t real. Professional wrestling is only as real as the imagination allows. The father of professional wrestler Jeff Jarrett once said, â€Å"For those who believe, no explanation is needed. For those who don’t, no explanation would do.†